Informational emails allow you to keep your clients informed about any new, relevant or interesting information happening within your dental practice. Newsletters are a primary example of informational emails.
Other examples of informational emails include:
- Blog posts
- Event invites
- Office announcements
- Product updates
Emails provide you with a great platform to give your dental clients information on a regular basis (weekly, bi-weekly or monthly). Sharing captivating and enticing content in your emails helps to build up your relationship with your clients. These email campaigns also work as a bridge between your clients, your website, your social media platforms and your dental practice by providing a link and a reason to visit. Keeping your clients informed helps to strengthen the bond you have with them and keeps your dental practice top of mind, leading to a better relationship between your clients and your practice.
Transactional emails offer you, as a dentist, a platform to inform your dental patients of any promotions or specials happening at your dental practice.
This can include:
- Monthly promotions
- Education on less well-known services
- Highlight popular services
- Promoting dental technology
These emails work well to drive sales because they allow you to showcase a product or service you offer, educate them on all of the benefits, connect them with a way to make a purchase, or book an appointment. Transactional emails can lead to an increase in engagement, conversion, and ultimately, brand awareness.
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