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Your dental practices online presence is designed to bring people into your dental office. It is important to have accurate information available for existing or potential customers, providing them the best experience and ease when searching online. A business listing is a general summary of all the most important aspects of information about your dental practice. This includes your business name, address, phone number, and website. These four main aspects of information are your NAPW. Having inaccurate information about your dental practice online can be a major red flags for anyone searching for a new dentist. 73% of customers lost trust in brands that had inaccurate online listings. The accuracy of information regarding your dental practice online is incredibly important. Accurate information creates an online experience that is easy for customers to find and understand.
The accuracy of information found online correlates to the trust customers will have with your dental practice. Inaccurate information, whether that be an old phone number, inaccurate address, or hours of operation that aren’t updated, creates bad experiences for people who potentially want to become a dental patient. Instead of driving people away, finding and fixing any incorrect business listings can help to bring in new business. Having information that is easy to find and accurate shows the professionalism and trustworthiness in the early stages of interaction with potential clients. A positive experience during the preliminary stages on contact with your dental practice will lead to that potential client feeling a sense of trust and a bond forming with your dental practice. It is extremely important for clients to trust your dental practice, before they even step foot in the door.
One of the most important pieces of information for dental offices is having an accurate address. Accurate information regarding the location of your dental practice is crucial information for any potential customers. In order to turn a potential customer into a patient, they are going to need to visit the dental office. By having the correct address available online, you will be creating an easy pathway for potential patients to walk in the door of your dental practice. When clients take the time to search and make note of your dental offices’ location they are expecting to arrive at the correct location. If a client finds a dental practice they wish to visit, and end up at the wrong location, this will create a bad memory in association with your dental practice. This could lead to that person looking elsewhere for dental care. When adding or fixing information about where your dental practice, be sure to include all relevant information about where you are located. The specifics include, address, postal code, suite or unit number, city/town and province. This information will allow people to walk through the door of your dental practice.
One of the most important pieces of information about your dental practice that is not part of the four aspects of NAPW. It is your hours of operation. People turn to search engines to check when businesses are open. Having accurate information online about when you are open and closed can be what a potential client needs to make a call to set up an appointment with your dentist. By providing this information you are making it very easy for a potential client to choose your dental practice. Hours of operation for your dental practice will likely have variations depending on the time of year. Updating your hours of operation during holidays throughout the year will make it easier for your current and potential patients to be better informed when you are open and closed.
Google is looking for accurate information about the businesses they serve to people who are searching. By being a dental practice with accurate and up to date information online, Google and other search engines will see your dental practice as trustworthy compared to other dental offices. Through trust and authority by the search engines, your dental practice will be ranked higher in the search results.
Creating that trust between your dental practice and the consumer, and your dental practice and the search engine will help your business to continue to grow. Creating positive experiences for people who are searching for your dental practice will pay off for your practice. Search engines want to show results that are informative and carry authority for the customers making the search query. The more information you have available, the more accurate that information is and how up to date it is, the better the experience for the customer. This will result in those search engines regarding your dental practice as reliable and trustworthy, ranking your dental practice higher.
We would love to work with you to ensure all your business listings are complete and accurate.